Fashion
AURA
Modern essentials.
AURA
The brand
AURA is a concept fashion storefront built around a simple premise: fewer, better pieces, presented with the same editorial restraint as the clothes themselves. Every layout decision — the oversized type, the generous whitespace, the muted palette — is in service of the product.
Homepage experience
A first impression built to hold attention.
Product discovery
Browsing, filtering and search that stay out of the way.
Product detail
A product page built to convert, not just inform.
Cart & checkout
A checkout flow that respects the sale.
Mobile experience
Designed mobile-first, not adapted for it.
Technology & approach
How it's built
Built on Next.js 16 with a fully custom design system: Bodoni Moda paired with Inter, a warm ivory/sand palette, and Framer Motion for restrained, purposeful motion. No page builder, no theme — every component was designed for this brand specifically.
Like what you see?
This is the level of craft we bring to every build — tailored to your brand, not templated.
AURA, NOIR and HAVEN are concept brands built by ROV Commerce to demonstrate ecommerce design and engineering capability — not real clients.
Next project: NOIR →